According to a 2007 Harris poll (1), 88% percent of pet owners consider their pets members of their family, and as family members they also receive holiday gifts and birthday presents. Sixty-five percent of pet owners have bought their pet a holiday present and thirty-seven percent have bought their pet a birthday present.
- 71% of dog owners have bought their dog a holiday gift.(2)
- 42% of dog owners have given their dog a birthday present.
- 63% of cat owners have bought their cat a holiday gift.
- 33% of cat owners have given their cat a birthday present.
Pet owners spent an average of $17 on gifts per pet for the 2005 Christmas season. (3)
Gift Spending by Pet
$14 Guinea pigs, hamsters or ferrets
Dog owners gave the most gifts per year, averaging seven gifts per year. Bird owners averaged five gifts per year and cat owners gave four. (4)
An Ipsos Reid poll revealed that 31% of dog owners and 23% of cat owners have a holiday stocking for their pet. (5)Among pet owners who buy their pet holiday gifts, the most popular presents are treats (72%) and toys (69%), specialty food (27%), beds or sleeping mats (14%), collars (12%), seasonal accessories (10%) and grooming supplies (10%).
A survey by the American Pet Products Association (APPA) revealed that more than nine million pets receive Valentine’s gifts from their owners. These gifts include specialty cookies, heart shaped beds, and pink rhinestone sunglasses.
Toys and Treats
A 2007-2008 APPA survey estimated that dog owners spend $41 a year on toys and $66 a year on treats for each dog. Cat owners spend $26 a year on toys and $40 on treats annually for each cat. (6)
Valentine’s Day Gifts
Dog owners report the highest increase of buying a Valentine’s Day gift for their pet from 5% in 2008 to 12% in 2010.
Cat and small animal owner purchases remain steady at 3% and 2% respectively, while one percent of bird owners and saltwater fish owners buy a Valentine for their pet.
2% of equine owners buy a Valentine’s Day gift for their horse. (7)
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