Mar
12
2009

How much do dog and cat owners spend on gifts for their pets?

Westie Dog, presents and Christmas tree (photo by Randy son Of Robert CC-BY)

Westie dog, presents and Christmas tree (photo by Randy son of Robert CC-BY)

According to a 2007 Harris poll (1), 88% percent of pet owners consider their pets members of their family, and as family members they also receive holiday gifts and birthday presents.  Sixty-five percent of pet owners have bought their pet a holiday present and thirty-seven percent have bought their pet a birthday present.

Dogs
- 71% of dog owners have bought their dog a holiday gift.(2
- 42% of dog owners have given their dog a birthday present.

Cats
- 63% of cat owners have bought their cat a holiday gift.
- 33% of cat owners have given their cat a birthday present.

Christmas
Pet owners spent  an average of $17 on gifts per pet for the 2005 Christmas season. (3)

Gift Spending by Pet
$13   Dogs
$30   Cats
$14   Guinea pigs, hamsters or ferrets
$16   Birds
$13   Reptiles
$13   Fish

Dog owners gave the most gifts per year, averaging seven gifts per year. Bird owners averaged five gifts per year and cat owners gave four. (4)

An Ipsos Reid poll revealed that 31% of dog owners and 23% of cat owners have a holiday stocking for their pet. (5)Among pet owners who buy their pet holiday gifts, the most popular presents are treats (72%) and toys (69%), specialty food (27%), beds or sleeping mats (14%), collars (12%), seasonal accessories (10%) and grooming supplies (10%).

Valentine’s Day
A survey by the American Pet Products Association (APPA) revealed that more than nine million pets receive Valentine’s gifts from their owners. These gifts include specialty cookies, heart shaped beds, and pink rhinestone sunglasses.

Toys and Treats
A 2007-2008 APPA survey  estimated that dog owners spend $41 a year on toys and $66 a year on treats for each dog. Cat owners spend $26 a year on toys and $40 on treats annually for each cat. (6)

Update

Valentine’s Day Gifts

Dog owners report the highest increase of buying a Valentine’s Day gift for their pet from 5% in 2008 to 12% in 2010.

Cat and small animal owner purchases remain steady at 3% and 2% respectively, while one percent of bird owners and saltwater fish owners buy a Valentine for their pet.

2% of equine owners buy a Valentine’s Day gift for their horse. (7)

More information

List of websites that are related to dogs
Advertising Spend and Commerce Spend – Pets
Common animal names
How to build a dog kennel.

Related questions:

  Need research? Quezi's researchers can answer your questions at uclue.com

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2 Comments

  • Anabel says:

    Please note that for 2012 the cat pet population is now 86.4 million (APPA).
    Can you please send me updated figures for cat toys for all occasions?
    _____ % of cat owners have brought their cat a holiday gift.
    ______% of cat owners have given their cat a birthday present.
    _____% of cat owners have bought their cat Christmas toy gifts.
    ______ % of cat owners have bought their cat a Valentine’s gift.
    ___% of cat owners have bought toys for all other occasions.
    Please let me know how much American cat owners spent on kitten and cat toys.

  • eiffel says:

    Hi Anabel, We may be able to answer your question if you post it at our Paid Research Service http://uclue.com/

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