How can I make money from my website using AdSense?

Large AdSense checks come express delivery (photo by liewcf - CC-BY)

Large AdSense checks come by express delivery (photo by liewcf - CC-BY)

AdSense is Google’s advertising program which allows advertisers to put their ads on your website. In return for acting as middleman, Google retains part of the advertising fee, and passes the rest on to you.

You must already have a website before you can sign up, but an active blog is enough. Many people sign up after setting up a free blog at Blogger. It can take Google a few days to check out your website, after which you usually receive your acceptance email.

Next you decide where you want the ads to appear on your web pages, and how big you want them to be. You can also select between text ads, image ads or lists of links. Here are the available ad formats.

At the AdSense website you specify your ad layout and are presented with a textbox containing the advertising code (it’s a mixture of HTML and JavaScript). You must copy this into the HTML code of your webpage, at the point where you wish the ad to appear.

You will then see Google’s AdSense ads appearing on your website. Advertisers bid for their ads to be displayed, and your earnings will vary greatly from day to day. Earnings also vary greatly depending on whether the content of your website is a good match for the ads that Google has available. You might end up with anything from five cents to five dollars for each thousand ads displayed on your site – or you might get even more or even less.

Not surprisingly, you’re not allowed to click on your own ads. There are rules restricting the content of pages that display AdSense ads, and also rules limiting how many ad blocks you display on every page. These rules are not onerous, and do not cause problems for most website owners.

You can log in to AdSense and track your earnings on a daily basis. Newcomers to AdSense have been known to check hourly or even more frequently. You get paid monthly once your accumulated earnings have reached $100. This could take many months for a new website that hasn’t built up much traffic yet.

Once you are successfully earning money from ads on your website, you can participate in other AdSense programs. You can earn money by running AdSense on search results pages, in RSS feeds, and on a mobile version of your site. You can also host video ad blocks.

But most people consider the basic AdSense ads to be the best performers.

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